Privacy Policy

Effective Date: 01/02/2026

Heritage Dental PLC (“we,” “us,” “our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information.

1. Information We Collect

We may collect the following types of information:

Personal Information

  • Name

  • Phone number

  • Email address

  • Mailing address

  • Date of birth

  • Insurance information

  • Medical and dental history (as permitted by law)

Communication Information

  • SMS/text message communications

  • Appointment confirmations

  • Customer service interactions

  • Email correspondence

Website Information

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Cookies and tracking data

2. How We Use Your Information

We use your information to:

  • Schedule and manage appointments

  • Provide dental care and services

  • Communicate regarding treatment

  • Send appointment reminders

  • Send important office updates

  • Provide marketing and promotional messages (with consent)

  • Improve our website and services

  • Comply with legal obligations

3. SMS/Text Messaging Communications

If you opt in to receive text messages from Heritage Dental PLC, we may use your phone number to send:

  • Appointment reminders

  • Scheduling notifications

  • Treatment follow-ups

  • Office announcements

  • Promotional offers

Message frequency varies. Message and data rates may apply.

You may opt out at any time by replying STOP.

Reply HELP for support.

We do not sell, rent, or share your mobile number with third parties for marketing purposes.

4. How We Share Your Information

We may share your information only with:

  • Healthcare providers involved in your care

  • Insurance providers

  • Billing and payment processors

  • Technology and software vendors (EHR, scheduling, SMS platforms)

  • Legal authorities when required by law

All third parties are required to maintain appropriate confidentiality and security standards.

5. HIPAA Compliance

We comply with the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is handled in accordance with federal and state privacy regulations.

A separate HIPAA Notice of Privacy Practices is available upon request.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including:

  • Encrypted systems

  • Secure servers

  • Limited staff access

  • HIPAA-compliant software platforms

However, no electronic transmission is 100% secure, and we cannot guarantee absolute security.

7. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

  • Improve user experience

  • Analyze website traffic

  • Customize content

You may disable cookies through your browser settings.

8. Your Privacy Rights

You have the right to:

  • Request access to your personal information

  • Request corrections

  • Request limitations on certain uses

  • Withdraw consent for communications

  • Request deletion where permitted by law

To exercise these rights, contact us using the information below.

9. Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children without parental consent.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

12. Contact Information

If you have questions about this Privacy Policy, please contact:

Heritage Dental PLC
870 N Crooks Rd
Clawson, MI 48017
Phone: (248) 435-0110
Website: https://www.heritagedentalplc.com
Email: [email protected]

Dental - Clawson, Heritage Dental , Clawson MI, 48017 (248) 435-0110